Sunday, June 3, 2007

China's Design



China's Design Dynamos
Here's a look at some of the names that are bringing innovative thinking and a fresh look to the Middle Kingdom

Although China manufactures the bulk of the world's electronics, shoes, and much more, those products typically have been designed in Europe, the U.S., or Japan. When Chinese companies did make their own products, they often copied designs from abroad.

But these days, the country's design scene is booming, as Chinese companies seek to build global brands and foreigners aim to boost sales in the mainland. Chinese manufacturers realize they need better products if they want to break out of the country and beef up their margins on sales abroad. And foreign companies are starting to see that as Chinese consumers get more discriminating, they're no longer content with the tired, designed-somewhere-else models that many overseas-based marketers once sold there.

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