The first industrial design company in Shanghai

s.point design
Understand the past - Feel the future

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Zhou Yi

Zhou Yi
President, S.point Design, Shanghai

Since Zhou Yi founded S.point in 1997, the company has grown into one of China's best-regarded independent design houses. Today, S.point employs 22 designers, doing work for the likes of Siemens, Intel, Panasonic, and Samsung. Though Chinese companies don't all understand the importance of design -- and aren't necessarily willing to pay for it -- Zhou says it's important for S.point to work with mainland customers as well.

"It would be disappointing to me to just serve international clients," he says. "I'm Chinese, and I want to help Chinese companies get better at design, to understand that design isn't just about making pretty things."

China's Design

China's Design Dynamos
Here's a look at some of the names that are bringing innovative thinking and a fresh look to the Middle Kingdom

Although China manufactures the bulk of the world's electronics, shoes, and much more, those products typically have been designed in Europe, the U.S., or Japan. When Chinese companies did make their own products, they often copied designs from abroad.

But these days, the country's design scene is booming, as Chinese companies seek to build global brands and foreigners aim to boost sales in the mainland. Chinese manufacturers realize they need better products if they want to break out of the country and beef up their margins on sales abroad. And foreign companies are starting to see that as Chinese consumers get more discriminating, they're no longer content with the tired, designed-somewhere-else models that many overseas-based marketers once sold there.

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